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Business of Sport

GymShark: Is The Hype Real?

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Fitness Outfit GymShark has been making serious waves since it came on the scene. In 2012, the company was founded by 19-year old Ben Francis in his mom’s garage, and more than five years later, it is currently one of the fastest growing companies in the world, having generated around $128million in annual sales, in 2018. For a company with such humble beginnings, one starts to wonder how it has achieved so much in such little time, to the extent that some top company executives like Sheyl Sandberg of Facebook has made it a poster company for European brands excelling at growing a business.
The secret to this growing success is in a number of things including, the mastery of social media which has led to an extremely effective marketing outreach, and actually making gym outfits that are comfortable and affordable. The fitness startup has over 2.8million followers on Instagram with a following of top celebrity trainers such as Melissa Alcantara, top athletes and fitness gurus, who in turn have a large following on their own. It is no surprise that this has also affected the startup’s massive growth. Apart from that, outfits are very affordable. For example, shoppers could get leggings for as little as $35 as opposed to a closer to $100 price cap for some other brands.
GymShark has come to dominate the market by feeding the exact need of many gym-goers by making flexible, durable outfits that perform well and do not make the wearer look like a sack of potatoes. GymShark saw a need and his feeding that need in every single way possible. It ticks all the boxes on the trend chart in a creative and innovative way. Some of its best sellers include the Flex Leggings, which is available in more than twenty colors, the classic GymShark T-shirt which is available in four colors, Sleek Sculpture Sports Bra which is available in seven colors, and the Tech Leggings, available only in Black.
Maybe it is important to note that this brand is not one that shares the same perceived level of fame with other top fitness brands, and it may not have that “whoa” factor, but then again, you are the most important factor in the equation and as long as most gym goers are happy to buy what fits them and perfectly complements the need, then a “whoa” factor may not really matter.

The hype is real, friends.

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Business of Sport

20 Athletes Making Bank Off The Court

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Nowadays, professional athletes who have been lucky enough to make an household name for themselves usually take it one step further by making a splash with their own brand. This is a common phenomenon because let’s face it, some of these athletes wiled an enormous level of influence so whatever they are associated with might as well bring them as much money as the sport itself.
In this article, we have gathered a list of 20 Pro athletes who have been ultra- successful in their chosen sport and now own their own brands. This list covers sportsmen and women across a diverse range of sports to cover every aspect.

Michael Jordan
MJ, as he is fondly called is probably one of the most influential athletes of his generation and this generation. So much that even after the Chicago Bulls legend was given a Presidential Medal of Freedom by the President Obama in 2016, the highest civilian honor that could be bestowed on an American, seemed like one of Michael’s lesser achievements, when compared to his impact on the sporting scene. Michael Jordan has exemplified the best type of athlete anyone can be in his chosen sport and it should come as no surprise that Forbes listed him as “the most recognizable athlete of all time”
Michael’s official basketball shoes, Air Jordan which was created in honor pf the Six-time NBA Finals MVP has and still continues to make waves and some serious money.

Cristiano Ronaldo
The Portuguese Megastar has played for some of the best clubs in the world throughout his glittering career, with Sporting Lisbon, Manchester United, Real Madrid and currently Juventus but one thing that has always travelled with him is the lifelong comparison with his arch rival, Lionel Messi.
Unlike his rival, Ronaldo is more of a business oriented individual and there is no greater evidence of this than when Forbes listed Ronaldo as the third hihest paid athlete and hhest padi soccer player in the wordl for 2015. Zronaldo has his own CR& clothing Line as the aceonym, CR& has basically become his personal Logo.

LeBron James
LeBron James is considered one of the best players of his generation and in many ways, he and Michael Jordan were alike. The Los Angeles Lakers Superstar is one of the highest paid players in the NBA and has won several awards to his name.
However, as much as on field performances have won him several wards, his off field business acumen has also been wildly lauded. The superstar has a Jams’ Nike shoe brand with sales topping over 300million. He has deals with companies such as kia and Coca Cola, not including the more than 60million which he earns from sporting deals. James owns a small marketing frim, a media company, and has ownership stakes in Blake Pizza and English football club, Liverpool FC.

Stephen Curry
Steph Curry is an American Basketball Player with the shot output of a god. The Golden States Warriors Point Guard is a brand ambassador to Express Stores, with his name also being linked with Active Faith Sports and Under Armor.

Jack Nicklaus
The American Professional Golfer is probably the broadest on this list, , the appropriately named Jack Nicklaus Apparel designs golf wear for most top personalities — all enhanced with the notorious brilliant bear logo.

Serena Williams
With 23 Grand Slams, more than any other player in the open Era, the 2015 AP Female Athlete of the Year facilitated her own show at New York Fashion Week in 2016, divulging a line of attire for the Home Shopping Network.

Venus Williams
A pizazz for style plainly runs in the tennis stars’ family. Serena’s more seasoned sister’s image, EleVen, has some expertise in premium wellness and tennis skirts, tops and dresses.

Maria Sharapova
Being named the most generously compensated female competitor by Forbes several years straight doesn’t come without support work. Sharapova has worked together with Nike to make a line of in vogue tennis and athletic clothing, notwithstanding supporting tennis gear and sunscreen.

Roger Federer
Roger Federer will probably never again be the best tennis player on the planet. Federer has fabricated a brand off long stretches of achievement and a standing for being perhaps the best part throughout the entire existence of the game.
Forbes had Federer as the fifth most generously compensated competitor on the planet for 2015. As per Forbes, $40 million of the revealed $67 million that Federer made came from his sponsorship bargains. Alongside business connections that Federer has produced during his profession, Federer has his own apparel line. You can see fans sporting equipment that includes the unmistakable “RF” logo at whatever point you go to an ATP occasion.
Federer is plainly not the player of old, nor is he harming for cash nowadays. One may accept that Federer would have eyes on future marketable strategies from the court.

Derek Jeter
The resigned Yankees star has been the substance of numerous brands throughout the long term. Since hanging up his spikes, he has collaborated with Movado to make exceptional version dedicatory watches and keeps on working with Avon to create his own line of colognes. He is currently the CEO of Miami Marlins of Major League Baseball.

Tony Hawk
Hawk helped to establish skateboard and stuff organization Birdhouse in 1992 and has since made claim to fame lines of sheets and such for Kohl’s and Target.

David Beckham
While he will probably always be remembered for modeling skivvies in Armani ads, Beckham has a slew of brands under his belt, from his DB Bodywear to Belstaff to a collaboration with H&M.

Dwayne Wade
Miami Heat point monitor, Dwayne Wade, has teamed up with sock brand, Stance, since 2013. He’s since extended the organization to present a more reasonable assortment under the brand, called Pkwy. Swim has additionally cooperated with gear brand, Away, for a restricted release assortment of the brand’s aluminum bags, and with Dsquared2 for a case assortment in 2017.

Peyton Manning
One of the best football players ever, Manning might be an even better endorser. The former Colt and Bronco has worked with major brands like Nike, Buick, DirecTV, Gatorade, Nationwide and Papa John’s. In 2012, Manning took his partnership with Papa John’s to the next level by investing in 21 franchises in the Denver area; he currently owns more than 30.

Magic Johnson
Johnson made significant news during the 1980s when, notwithstanding winning NBA titles, he marked a 25-year, $25 million agreement with the Los Angeles Lakers. Presently, NBA players regularly sign for that in a solitary season, yet Johnson’s undertakings – most strikingly Magic Johnson Enterprises – have made him wealthier and more powerful than the individuals who made 10 fold the amount of during their playing careers. Magic Johnson made significant news during the 1980s when, notwithstanding winning NBA titles, he marked a 25-year, $25 million agreement with the Los Angeles Lakers. Presently, NBA players regularly sign for that in a solitary season, yet Johnson’s undertakings – most strikingly Magic Johnson Enterprises – have made him wealthier and more persuasive than the individuals who made 10 fold the amount of during their playing professions.

Michael Phelps
Phelps has risen above swimming and jumped into the standard of American sports. He’s pre-owned his image and accomplishment to shape the Michael Phelps Foundation, which advances sound ways of life, and he’s likewise joined the leading body of Medibio, an organization that attempts to analyze emotional wellness issues.

Warren Moon
Since announcing his retirement in 2001, Moon has worked on business and philanthropic ventures. He is co-founder and president of Sports 1 Marketing, while his foundation, The Crescent Moon Foundation, provides support for children’s educational pursuits. He also sits on non-profit boards that include the Rose Bowl Foundation and St. Jude Children’s Research Hospital.

Shawne Merriman
Notwithstanding turning into the originator and CEO of his own Lights Out attire brand, Merriman has shown up in TV programs like Entourage and The Challenge: Champs versus Professionals. He is likewise important for NASCAR driver Jesse Iwuji’s dashing group.

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Business of Sport

Keep Your Eye On These 6 Athleisure Brands 👀

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The pandemic has resulted into a much more health-conscious world as most consumers now look for fitness war to match this unprecedented time. This has particularly led to a sharp growth in the athleisure market over the last few months. Athleisure has a long, charted history on the clothing line. While we understand that you probably have your go-to brands for most of the sweatpants, leggings, yoga pants and workout wear, we think there are some new brands you might want to try out. Check out our top five up & coming Athleisure Brands.

Solely Fit

Talking about a brand for the season, Solely Fit was founded right in the middle of Covid. And just like the name suggests, it has everything that you need to make your body feel like it is yours again. Most wears elevate the body and balances almost any body size or shape. And it was launched by ABC News reporter Stefania Okolie.

WVVY

Well, we haven’t quite mastered how to pronounce this brand just yet, but there is a certainty that it would catch on with time. The line was influenced by Britney Vest’s Love for California and the ocean and spots an array of athleisure wears such as leggings, sports bras, biker shorts, and cropped hoodies and so on. It was launched by Britney Vest, in conjunction with HSN.

EVNT

This name originated from the French phrase “en avant” which means to move forward. EVNT is driven by getting the best materials for your wears and they hold themselves to a high standard of good quality and affordable athleisure wears. This is why the line spent about two years, trying to perfect its trademark fabric, Enavance. This fabric boasts a different level of efficiency sand gives a great feeling for the body. This line is definitely on course to challenge the likes of Los Angeles-based cloth wear makerAll Hail Alo Yoga, and Lululemon.

ATHLETIKAN

Full disclosure, we’ve had a bit of an insight into the growth of Athletikan personally having worked with the guys before. They exploded onto the scene in 2017 by launching only one shoe! They’ve since expanded their range big-time and are seeing huge growth worldwide, having collaborated with some of the biggest UFC athletes on the globe, as well as DJ’s, celebs & fitness personalities. It’s a daunting task trying to break into an industry held tightly by only a few brands, but they’re certainly carving their own niche. Check out their athleisure kicks here.

OFFLINE by Aerie

If you are looking for an athleisure line made essentially for comfort, movement and of course style, then look no further than this line. It is available online and plans are in the works to have two retail locations at place we do not exactly know yet. Their leggings, sports bras and other athleisure wears are quite affordable and costs just a little over $40.

Mind Body Love

One unique feature of products under this line is the fact that a great number of clothing is in white and black. It is a new collection for workout and gym-goers. It was launched by Alina Villasante in June, with eight distinct pieces for pre and post workout sessions.

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Business of Sport

The Fluro Sneaker Trend

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Fluro, its been in and out since the 80’s. The simple fact that it keeps coming back on trend for the last 40-odd years tells us that it’s not going to stop now. There’s something about fluro. Whether it’s the stand-out factor, a sense of individuality or the perception of persona that it creates. Fluro has been back in a big way recently, we’re seeing it with streetwear, high-street fashion and on the runways. It’s generally been reserved for the brave and ambitious, but we’re seeing it become more integrated into the norm.

A trend we’ve picked up on recently has been the fluro sneaker trend. One of the brands that we’ve worked with previously here at Athletic Drip is ATHLETIKAN. They’re an athleisure sneaker brand founded in Australia that releases limited edition sneakers. We know the guys at ATHLETIKAN well and they tell us their most popular colourways are everything fluro. Everything from pink, green, red to yellow and blue. Alongside the everyday must-haves like black, white & grey, fluro sneakers can be that bang to bring your kit to the next level. We’ve seen them styled to perfection not only for the gym, but for that ath-street look too.

We’re going to take a look at some of the best-selling fluro kicks from ATHLETIKAN:

FLURO PINK

Outrageous colourway, but we love it. Naturally you would assume fluro pink would be primarily a female colourway, but according to the guys at Athletikan all of their fluro range are very unisex, including this one. It’s a bold statement. As with all fluro sneakers, they’re usually best paired with a predominantly one-coloured outfit such as black, white or grey to let the colour do the talking.

See the product here: FLURO PINK

FLURO ORANGE

In the last 12 months in particular we’ve seen a lot of NBA players and top footballers don fluro footwear, particularly orange. Let’s be honest, it’s a pretty dope colourway.

See the product here: FLURO ORANGE

FLURO BLUE

Blue, particularly fluro blue, is not necessarily a common sneaker colour. But it seriously works. It’s got a very spring/summer feel with a moody vibe. Works very well with black to really pop.

See the product here: FLURO BLUE

FLURO GREEN

Alright alright, this is a whole lot of colour. But we’ve heard from our friends at Athletikan that their most popular colour for both guys and girls is fluro green. We can see why, it’s freakin’ cool.

The fluro range from Athletikan will set you back about $129 AUD ($94 USD). You can see the full collection here: See the Athletikan Fluro Collection

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